@book{29414,
	author = {Sarstedt, Marko, and Mooi, Erik,},
	title = {A concise guide to market research},
	publisher = {Springer,,,},
	year = {[2019]},
	series = {Springer texts in business and economics},
	address = {Berlin, Germany : : :},
	edition = {Third edition.},
	note = {Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.},
	url = {https://unicurn.sharepoint.com/:b:/s/biblioteca/ER0tma0IHIJHlUhnavZym7ABXZAZVOlozI7m7uzlhPjhvw?e=v1p6Pb}
}