02782nam a2200421 a 4500 20260701202238.0 m d cr cnu---uuuuu 171003s2018 s 000 0 eng d 9783319498492 978-3-319-49849-2 CO-CtgCURN spa coctgcurn 338.4791 23 Camilleri, Mark Anthony., autor. aut. http://id.loc.gov/vocabulary/relators/aut Travel Marketing, Tourism Economics and the Airline Product [electronic resource] : An Introduction to Theory and Practice / by Mark Anthony Camilleri. Cham : : : Springer International Publishing : : : Imprint: Springer,,, 2018. XXIV, 213 p. 10 illus. : online resource. texto txt rdacontent computador c rdamedia recurso en línea cr rdacarrier text file PDF rda Tourism, Hospitality & Event Management, 2510-4993 Incluye referencias bibliográficas e índice. Part 1: An Introduction to Travel Marketing -- Part 2: Tourism Economics -- Part 3: The Airline Product. This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. "Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry." Phili p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA. Turismo. Mercadeo. Comunicación. Administración del turismo. Mercadeo. Medios y comunicación. SpringerLink (Online service) Springer eBooks MHC MHC CF 338.4791 C183 Vea este libro electrónico CF 338.4791 C183 ddc a2848805 29699 29699 0 0 ddc 0 338_479100000000000_C183 0 CF MHC MHC CF 2025-03-29 0 338.4791 C183 2025-03-29 17:09:46 CF 2025-03-29