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| 020 | _a978-607-15-2027-2 | ||
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| 100 | 1 | _aKerin, Roger A. | |
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_aMarketing / _cRoger A. Kerin; Steven H. Hartley. |
| 250 | _aDécimo sexta edición. | ||
| 260 |
_aMexico : _bMcGraw-Hill, _c2023. |
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| 300 |
_a734 páginas : _bilustraciones dibujos. |
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| 336 | _2rdacontent | ||
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_2rdamedia _asin mediacion _bn |
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_2rdacarrier _avolumen _bnc |
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| 504 | _aReferencias de pie de pagina. | ||
| 650 | 1 | 4 | _aMercadeo. |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven W. | |
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